Trio of Samsung NX20, NX210 and NX1000 mirrorless cameras (video)

Capture, connect and share with a Samsung SMART CAMERA

Share life in every detail with the NX1000, NX20 and NX210 - the world's first SMART compact system cameras with built-in Wi-Fi connectivity

BEIJING, China – April 19, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, is breaking new ground with its award-winning NX series with three new Compact System Cameras (CSCs) that pioneer Wi-Fi connectivity. -Fi: the NX1000, NX210 and NX20. Now professional quality images can be easily captured, shared and stored directly from your camera, wherever you are in the world.

Presentation of the NX1000, NX210 and NX20

Innovative additions to Samsung's NX line represent the future of CSC technology: SMART cameras with built-in Wi-Fi technology that allow users to connect to wireless networks without additional cards or devices.Wi-Fi connectivity is complemented by an impressive array of features, continuing the legacy of innovation for which the NX series has been renowned since the launch of the NX10 in 2010.

As standard, all three NX models feature a 20.3MP APS-C CMOS sensor, developed in-house by Samsung to deliver high quality images with rich color and detail. They are also fully compatible with the NX series unique i-Function system, allowing users to control settings using the lens itself, adjusting the image without ever having to move away from the target.With the range of nine Samsung's standard professional lenses and accessories, the NX ecosystem ensures that all imaging ambitions can be achieved, regardless of the user's specialty or photographic interest.

Enhancing Samsung's 2012 SMART CAMERA ecosystem, these latest additions to the NX range have been designed to satisfy the ambitions of users of all skill levels, whether a seasoned professional or someone simply looking for a change. point-and-shoot.

The NX1000 is highly portable and its eye-catching compact design makes it as usable as it is attractive. Available in stunning white, classic black or eye-catching pink, it houses a range of feature-rich specifications, with technologies such as Smart Auto 2.0 and the Smart Link hotkey, making it easier than ever to shoot and share great images instantly.

The NX210 follows the design heritage of the NX, with a premium metallic finish. Like its predecessor the NX200, the NX210 also offers a 3.0" AMOLED display for viewing Full HD images and movies in brilliant resolution. With easy access to Wi-Fi functions, the NX210 enables quick sharing with friends and family, while with Samsung Mobile Link users can show off their best images on phones and tablets, or on the big screen with TV Link connecting the NX210 wirelessly to Internet-connected TVs.

The NX20 is perfect for the avid amateur or professional photographer looking for a highly portable camera that gives the professional look and feel of a DSLR but at a fraction of the size and weight, with the addition an ergonomic handle to fit comfortably in the hand. Delivering impressive speed with its fast 1/8000s shutter, breathtaking images are displayed on its 3.0-inch clear AMOLED swivel screen, increasing the visibility of 'around 20 %. The NX20 also incorporates a range of functions and manual controls to deliver standard-grade images every time, including SVGA EVF so users can frame images like a pro.

Built-in Wi-Fi for easy sharing and backup

With Samsung's latest SMART features, users can share photos with the touch of a button, upload them to social networks including Facebook and Picasa, or email them to friends and family, all directly from their new NX camera. The cameras also offer other options for capturing and displaying images via other devices, including the ability to connect to a Samsung smartphone and use them as a remote viewfinder, and - with the Samsung Mobile Link function - to display images on devices such as tablets or the Internet. - television on.

Creative control at the push of a button

Images shared on the spur of the moment are no longer just a snap and send - with the creative features of the new NX cameras, Facebook images can be artistic without ever approaching a computer .The ten smart filters and added selective color function, for example, mean that users can adjust the look and feel of photos as they take them.In addition, all three cameras also feature Panorama and 3D Panorama, helping to tell the whole story in one complete image. With the Smart Panel featured on all new models, settings and features are easily accessed and applied, making creative photography easier than ever.

Mr. Myoung Sup Han, Senior Vice President and Head of Digital Imaging Business, Samsung Electronics, said, “The three new additions to the NX lineup mark an evolution in Samsung's SMART CAMERA offering, demonstrating our understanding that digital imaging is about sharing the best moments with family and friends, and not just about taking great photos. Samsung is leading the way by introducing the world's first compact SMART system cameras for professional standard images worth sharing."

“With the inclusion of built-in Wi-Fi connectivity, our customers can now share photos and videos directly from their NX camera. More importantly, the NX camera's wireless connectivity doesn't mean sacrificing fantastic image quality - now you can have the best of both at your fingertips. This commitment to innovation will make Samsung a leader in the SMART CAMERA market.